NEW DELHI: Flush with $75 million Series C funding, fintech platform BharatPe has signed up 11 Indian national level cricket players as its brand ambassadors.
The players comprise Rohit Sharma, KL Rahul, Ravindra Jadeja, Suresh Raina, Jasprit Bumrah, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Mohammed Shami, Yuzvendra Chahal, and Shubhman Gill.
The Delhi-based platform brought actor Salman Khan as its brand ambassador last year and executed advertising campaigns across platforms. The company said the campaign delivered 30 times growth in its business in 2019.
“We are proud to associate with the 11 Indian Cricket team players as our ambassadors. BharatPe is much more than a solitary UPI QR; it is, in fact, a team that provides for all financial needs of the small merchant. BharatPe Team of players will help disseminate all our propositions such as QR payments, investments, lending and cards to the merchants and help us engage deeper with our core TG,” said Ashneer Grover, co-founder and chief executive, BharatPe.
Grover said they chose to create their own team against sponsoring one. The firm claims it has amassed over 3 million merchants in 30 Indian cities. It aims to more than double that number by March 2021.
“In a year full of cricket across formats, we will always have our ambassadors playing on the ground in one format or the other. More importantly, it will help us cater to our merchant’s affinity by offering QR code featuring his favorite cricket player at his shop and an opportunity to meet the players in person. And we will achieve all this at a fraction of investment by any brand investing in cricket this year,” he added.